Where Brave Journeys Begin.
Directions 1 and 2 develop the two options you chose in round 3, 01.2d and 01.3. Direction 3 is new: the same stair and North Star, told so that success means reaching the goal rather than walking to the top, with the help of the team.
Every option shares one drawing style, one North Star and the same two wordmarks, so any symbol can be paired with either wordmark, with or without Arabic. Try combinations in the mix and match section.
The round 3 drafts were the right ideas, drawn too roughly to work as a logo. These fixes apply to every option.
Growth told in stages on one staircase, ending with a child reaching for the North Star.
A baby in tummy time with the head raised, a toddler crawling and reaching for the next step, and a child climbing toward the North Star.
The crawling toddler and the climbing child. The same story with one figure fewer.
One small child at the first step, making the effort to reach a goal that is still ahead.
A toddler kneels at the first step, one hand on the tread and the other reaching for the star far above.
A toddler stands holding the first step and reaches up: the moment of first standing.
The goal is reaching the star, not walking to the top, and the help to get there is part of the picture.
A therapist kneels and supports a child standing on the first step. The child reaches for the star.
A parent holds a toddler’s hand at the foot of the stairs. The toddler reaches up toward the star, still ahead of them.
A child sits on the top step and reaches up; the star is just above the hand.
The same drawing, composed for avatars and app icons. The treads are narrower and the star is closer, but still out of reach. At icon sizes the figures are about 1.6 times larger than in the wide symbol.
Below 32 px, for example browser tabs, use the small mark (three steps and the star).
“The first step, together.” A five-second intro, then a gentle loop. It runs in the browser as a lightweight vector file, and comes as a GIF for email and WhatsApp.
For anyone who has turned on reduced motion, and in print, the logo shows its final, still frame.
The 3B animation, ready to post. The videos are silent, because social feeds autoplay without sound.
On iPhone, a video opens instead of downloading: tap Share, then Save Video. These files are drafts for review, so please keep them private until the logo is approved.
Choose a symbol, a wordmark and a layout. Each choice is shown on Paper and on Night.
| Option | Story | Figures | Smallest clear size | In short |
|---|---|---|---|---|
| 1A | Growth in three stages | Three figures | 48 px | Closest to the client’s choice |
| 1B | Growth in two stages | Two figures | 32 px | Simpler 1A |
| 2A | Effort toward a distant goal | One figure | 32 px | Keeps the struggle |
| 2B | First standing | One figure | 32 px | Most hopeful of Direction 2 |
| 3A | The team lifts the child | Two figures | 48 px | Shows the help |
| 3B | Family alongside, goal ahead | Two figures | 48 px | Client favourite |
| 3C | Reaching is success | One figure | 32 px | Most inclusive, clearest small |
Reply with the details below. We will then finalise the chosen logo, animate it and build the full brand packet.
Reply on WhatsApp Your current mix and match selection is filled in. Edit it before you send.
Open items: the Arabic name محطة الشجاعة (“station of courage”) to confirm; animation and the full packet follow the choice; contact details remain placeholders.